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Project 06


Client: pMD

Title: How it Works

A proud partner of pMD for many years, How it Works was the foundational project of a valued relationship.

Gaining a deep understanding of charge capture software, and at the time the reluctance of doctors to switch to a paperless system, was an eagerly embraced challenge.

As part of the writing of this initial story, key brand elements that continue to serve pMD's success today were created. Namely, the goat (embraced as a brand signifier long before it was cool), and the tagline, Makes Doctors Happy®.

The partnership continues,  and has included an array of projects including a distinct brand identity, brand voice, convention booth, phone system, ring tones (the goat bleat is the default), and a soon to launch new website.

Consitently named one of the best places to work in San Francisco (Inc., Glassdoor, SF Business Times), really proud to see pMD achieve lasting exponential growth, and to be a partner in their success.

Distribution: Digital (paid, owned, earned)

pMD / How it Works

pMD / How it Works

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