Client: pMD

Title: How it Works

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A proud partner of pMD for many years, How it Works was the foundational project of a valued relationship.

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Gaining a deep understanding of charge capture software, and at the time the reluctance of doctors to switch to a paperless system, was an eagerly embraced challenge.

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As part of the writing of this initial story, key brand elements that continue to serve pMD's success today were created. Namely, the goat (embraced as a brand signifier long before it was cool), and the tagline, Makes Doctors Happy®.

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The partnership continues,  and has included an array of projects including a distinct brand identity, brand voice, convention booth, phone system, ring tones (the goat bleat is the default), and a soon to launch new website.

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Consitently named one of the best places to work in San Francisco (Inc., Glassdoor, SF Business Times), really proud to see pMD achieve lasting exponential growth, and to be a partner in their success.

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Distribution: Digital (paid, owned, earned)