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Project 05

EXECUTIVE PRODUCER / CREATIVE DIRECTOR / COPYWRITER

Client: Ripple Labs

Title: XRP Ledger Education Series

Blockchain, cryptocurrency, DeFi, NFTs, decentralized ledgers, and more.

Engaged by Ripple Labs to create a ten episode educational video series, with blockchain developers as the primary audience, clarifying these concepts was a savory challenge.

To execute with clarity and accuracy, it was necessary to coalesce and manage a broad team that included Ripple internal subject matter experts, an internal design team, and internal production resources, with an external team of designers, developers, and animators.

Landing on an aesthetic that captures a Twitch-like appeal, the series may be viewed in full here: https://xrpl.org/xrp-ledger-overview.html

Distribution: Digital (owned, earned)

Ripple / XRPL / Episode 1

Ripple / XRPL / Episode 1

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