Client: BlackRock

Title: Global Allocation Fund

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Challenged by BlackRock with a divestment problem in one of their key funds, the BlackRock Global Allocation fund, this was a first foray into creating a data driven animated video as a targeted sales tool.

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Forging a team that worked externally to synthesize with BlackRock stakeholders, a story was crafted, their brand voice was extended into video, and original music was commissioned.

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With a primary audience of Certified Financial Planners, and a spillover into general investors, the video was deployed at live events, social media, and BlackRock's website.

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And to great success.

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Senior leadership at BlackRock credited the video as being instrumental in an $800M net positive investment in the fund within three months of its release.

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Distribution: Digital (paid, owned, earned, live events)