top of page

Project 03


Client: Jet

Title: How it Works

Prior to the launch of, Adam was engaged by jet to write and creative direct an animated video for their launch landing page.

Synthesizing internal creative teams at jet with an assembled team at Belljar, Adam captured jet's brand voice, found the perfect vo talent, commissioned original music, and wrote a script that presented their gameified shopping experience in a simple and digestible way. And to great effect.

Imagery from the video was used across national news broadcasts at launch, and jet was purchased by Walmart the following year.

Distribution: Digital (owned, earned)

JET / How it Works

JET / How it Works

bottom of page