Client: Jet

Title: How it Works

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Prior to the launch of jet.com, Adam was engaged by jet to write and creative direct an animated video for their launch landing page.

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Synthesizing internal creative teams at jet with an assembled team at Belljar, Adam captured jet's brand voice, found the perfect vo talent, commissioned original music, and wrote a script that presented their gameified shopping experience in a simple and digestible way. And to great effect.

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Imagery from the video was used across national news broadcasts at launch, and jet was purchased by Walmart the following year.

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Distribution: Digital (owned, earned)