DIRECTOR / DIRECTOR OF PHOTOGRAPHY

Client: San Francisco Department of the Environment

Title: Compost

Engaged through School of Thought, agency for The San Francisco Department of the Environment, a challenge was presented; Millennial Foodies were not composting enough.

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To meet this challenge Adam created an engaging and distinct aesthetic for a food-centric PSA Commercial.

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Part of a multi-platform campaign for The San Francisco Department of the Environment, the PSA is a stop-motion, original music video with a catchy song and a catchier goal: to get people, who love food, to love composting.

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In addition to the commercial, Adam created imagery for outdoor, digital ads, and social content, blending his work seamlessly with the larger campaign that included a microsite, REALFOODIESCOMPOST.COM

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As an SF based PSA, Shoot Magazine/Shoot Online featured the commercial in The Best Work You May Never See. 

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Distribution: Broadcast, Digital (paid, owned, earned)