Project 01
DIRECTOR / DIRECTOR OF PHOTOGRAPHY
Client: San Francisco Department of the Environment
Title: Compost
Engaged through School of Thought, agency for The San Francisco Department of the Environment, a challenge was presented; Millennial Foodies were not composting enough.
To meet this challenge Adam created an engaging and distinct aesthetic for a food-centric PSA Commercial.
Part of a multi-platform campaign for The San Francisco Department of the Environment, the PSA is a stop-motion, original music video with a catchy song and a catchier goal: to get people, who love food, to love composting.
In addition to the commercial, Adam created imagery for outdoor, digital ads, and social content, blending his work seamlessly with the larger campaign that included a microsite, REALFOODIESCOMPOST.COM
As an SF based PSA, Shoot Magazine/Shoot Online featured the commercial in The Best Work You May Never See.
Distribution: Broadcast, Digital (paid, owned, earned)